From the timeless to the unexpected, Japan’s festivals offer a vivid lens into the country’s rich culture, artistic spirit and deep-rooted traditions. Whether you’re island-hopping through outdoor art installations, witnessing sacred fire rituals at centuries-old shrines, or standing beneath a sky filled with colourful hot air balloons, these experiences invite a deeper connection with Japan’s people, places and traditions.

Whether your idea of an idyllic island escape is sublime beaches, snorkelling with turtles and alluring azure waters, or hiking and biking through lush forests or volcanic terrain, Japan’s uncrowded and largely undiscovered islands are an appealing option for those who like to go beyond the beaten path.

Creativity is built into Japanese culture with artisans proudly perfecting their skills and passing them from one generation to the next. Watching the masters at work is a privilege and an ideal way to connect with ancient Japanese history and local life, and there are plenty of opportunities where travellers can learn from the experts and test their talents at activities from paper-making to pottery.

Loved Tokyo, Kyoto and Osaka? Repeat visitors and adventurous first-time explorers to Japan are discovering regional gems full of charm and character, with fewer crowds. Check out six alternative destinations to fall in love with Japan’s history, culture, cuisine, and scenery … with a different view.

In a country so vast and varied as Japan, it can be difficult to know what to do during a short visit. Whether you’re a food enthusiast, culture seeker, outdoor adventurer, or just someone who likes to soak up the sights and enjoy a relaxing time, there are a few uniquely Japanese experiences you should try at least once.