Love sushi, ramen and tempura? Think you know Japanese cuisine? While certain dishes can be found across Japan, each region also has its own unique delicacies based upon the local ecology, seasonal produce and the daily catch, with many areas renowned for a single iconic dish, perfected by chefs who hone their craft over generations.

From the timeless to the unexpected, Japan’s festivals offer a vivid lens into the country’s rich culture, artistic spirit and deep-rooted traditions. Whether you’re island-hopping through outdoor art installations, witnessing sacred fire rituals at centuries-old shrines, or standing beneath a sky filled with colourful hot air balloons, these experiences invite a deeper connection with Japan’s people, places and traditions.

Whether your idea of an idyllic island escape is sublime beaches, snorkelling with turtles and alluring azure waters, or hiking and biking through lush forests or volcanic terrain, Japan’s uncrowded and largely undiscovered islands are an appealing option for those who like to go beyond the beaten path.

Creativity is built into Japanese culture with artisans proudly perfecting their skills and passing them from one generation to the next. Watching the masters at work is a privilege and an ideal way to connect with ancient Japanese history and local life, and there are plenty of opportunities where travellers can learn from the experts and test their talents at activities from paper-making to pottery.

Loved Tokyo, Kyoto and Osaka? Repeat visitors and adventurous first-time explorers to Japan are discovering regional gems full of charm and character, with fewer crowds. Check out six alternative destinations to fall in love with Japan’s history, culture, cuisine, and scenery … with a different view.