Use the

Planning a Trip to Japan?

Share your travel photos with us by hashtagging your images with #visitjapanjp

My Favorites

JNTO and Japan Airlines offer Aussies the chance to develop their ‘ikigai’ with a Canon Master in Japan

Japan National Tourism Organization (JNTO) has launched its latest digital campaign, ‘The Master’s Apprentice’ in partnership with Japan Airlines and Canon Australia. The exciting campaign gives aspiring Australian photographers the chance to pursue their ‘ikigai’ with a once-in-a-lifetime photography expedition through Hokkaido in northern Japan.

Ikigai is an age-old Japanese concept that means ‘reason for being’. Your ikigai is your true passion and calling in life—What drives you to get up every morning.

The winner will fly premium economy to Japan to take part in a week-long 1-on-1 photography masterclass with renowned Canon Master, Richard I’Anson. Together they will adventure through Hokkaido in autumn colour as Richard shares the skills he has acquired over 35 year in pursuit of his ikigai—travel photography.

JNTO Sydney Executive Director, Kana Wakabayashi, said “Japan is a very photogenic destination and we’re excited to make one aspiring photographer’s bucket list wish come true! I’m sure they will find inspiration at every turn, from the energy and bright lights of Sapporo to the rugged natural beauty of Daisetsuzan National Park highlighted by seasonal colours.”

On JAL teaming up with JNTO, JAL Vice President & Regional Manager Australia & New Zealand, Seiji Takaramoto, offered “JAL is proud to partner with JNTO to bring the beauty of Hokkaido closer to Australians. With flights to 6 key destinations in Hokkaido, it is now easier than ever for aspiring photographers to capture the natural beauty of Japan’s northernmost island.”

Canon Master, Richard I’Anson, is recognised as a Master of Photography from the Australian Institute of Professional Photography (AIPP), has authored five editions of the best-selling ‘Lonely Planet Guide to Travel Photography’ and features in the award-winning series, ‘Tales by Light’, screening globally on Netflix.

Canon Australia will equip the winner with their very own Canon 6D Mark II Advanced Kit and Expand.My.World, an online learning platform, will reward both winner and runners-up with the online course, ‘Travel photography with Richard I’Anson’.

For the chance to become the ‘apprentice’, Australians are invited to demonstrate their passion and skills by simply sharing their Instagram account and completing an online entry form.

‘The Master’s Apprentice’ online campaign runs from 24th of July 2018 to 2nd of September 2018 and is available on both desktop and mobile devices. Become the apprentice:

Japan Airlines flies direct from Sydney & Melbourne to Tokyo daily.

About Japan National Tourism Organization
Japan National Tourism Organization (JNTO), an independent agency of the Japanese government, promotes Japan as a leisure and business destination to connect Japan to the world. Through its 20 offices worldwide, JNTO disseminates information, conducts publicity and exhibitions, supports tour development, carries out research and much more.

About Japan Airlines
Japan Airlines (JAL) was founded in 1951 and became the first international airline in Japan. A member of the oneworld alliance and a Skytrax 5-Star airline, JAL now reaches more than 344 airports in 56 countries and regions together with its codeshare partners with a modern fleet of more than 230 aircraft. JAL Mileage Bank (JMB), the airline’s loyalty program, has reached over 31 million members worldwide. Awarded one of the most punctual major international airlines, JAL is committed to providing customers with the highest levels of flight safety and quality in every aspect of its service, and aims to become the most preferred airline in the world. JAL flies daily between Tokyo’s Narita Airport and both Sydney and Melbourne. Visit



Please Choose Your Language

Browse the JNTO site in one of multiple languages