Lonely Planet’s “Best in Travel 2022” lists were announced last week and JNTO are ecstatic that Shikoku has been ranked 6th in the Top 10 Regions category. The selection has brought the great cultural heritage and sustainable efforts of Shikoku Island to global attention, which we cannot wait for more travellers to learn about and experience for themselves.
Though Shikoku is the smallest of Japan’s main islands, it hosts a large variety of natural, culinary and cultural experiences, ranging from an island wide 88 temple pilgrimage, one of the nation’s largest traditional summer dance festivals to a bridge made out of locally sourced vines. Consisting of the prefectures of Ehime, Kagawa, Kochi and Tokushima, Shikoku is the perfect destination for any traveller looking to delve deeper into the quiet lifestyle outside of Japan’s major cities.
In addition to being selected for its topicality, unique experiences and ‘wow’ factor, Lonely Planet's 2022 shortlist also places particular emphasis on sustainable travel experiences, showcasing places travellers can have a positive impact. For example, the Kazurabashi (vine bridges) found in Iya Valley of Tokushima Prefecture are hand-woven from vines locally sourced and were once important travel routes across steep gorges filled with rushing water. The lack of development around the area will make any visitor feel as if they’ve stepped back in time.
Image by @mitch.cox and @cleocohen on Instagram
For those looking for a spiritual adventure that delves into the history and culture of the island, Shikoku is also home to the Ohenro, an 88-temple pilgrimage that circles the entire island, covering around 1,400 kilometres and taking 1 or 2 months to complete on foot. Alternatively a pilgrim can experience a shorter, abridged route covering fewer temples, perfect for those who wish to experience this unparalleled journey but have time constraints.
Image courtesy of Kagawa Prefecture Tourism Association
Meanwhile if culinary delights are the main driver for a traveller, Shikoku will dazzle visitors with its variety of locally sourced produce. Ranging from sanuki udon (thick wheat noodles with plenty of bite) from Kagawa Prefecture to the mikan, yuzu and other citrus of Ehime and Kochi Prefectures, and the fresh seafood caught off the coast of the island, this foodie paradise highlights the variety of regional Japanese cuisine.
It is Shikoku’s maintenance and preservation of its natural, cultural and historical beauty that has brought the region to the attention of Lonely Planet’s panel of judges. Visitors are able to immerse themselves in a region that balances the needs of the people in harmony with the natural world, helping revitalise a region that has seen a decline in population over recent years.
As the world starts to slowly open up to international travel, we hope Shikoku will make its way into the minds of those considering their next travel plans.
