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Saitama: 4 of the coolest new reasons to visit Japan's 'uncoolest' place

Saitama is a prefecture just next to Tokyo famous for its tongue-in-cheek nickname 'Dasai-tama', a wordplay on the prefecture’s name and the Japanese word ‘dasai’ meaning uncool. But never underestimate an underdog! Saitama is rising up the ranks with many note-worthy openings and places you can't miss. Now that a new sait-amazing era is about to begin, take a dive into the area's top picks: Moomins, art exhibitions, theme parks - you name it! All of the places can be visited either on a fun daytrip to escape from the hustle and bustle of Tokyo or as an overnight stay to fully immerse yourself and discover the cool in Japan’s 'uncoolest' prefecture!

Winner of Best in Sustainability 2021: Say hello to Wakayama

In the Kansai area just below Osaka, lies Wakayama, a prefecture famous for its magnificent mountains, connections to Japanese history, roaring waterfalls, and spiritual pilgrimage trails. Many think of it as the natural and spiritual capital of Japan, and this year Lonely Planet’s readers gave credit where credit is due as Wakayama was voted the best sustainable destination in 2021! With both mountains and sea, and a refreshing take on modern life, Wakayama is a treasure waiting to be discovered.

Postcards from Japan: Promoting sustainable solutions and family-friendly road trips in the Chugoku area, with Joy Jarman-Walsh

Joy was one of the JET Programme trailblazers in the 90s, involved with local tourism from 1999 she is one of the founders of GetHiroshima an amazing online resource for visitors and locals, and the creator of 'Inbound Ambassador' a sustainability-focused business. Join us to discover Japan's most exciting sustainable initiatives and the best plan for a family road trip in the Chugoku area. Time to venture outside the Peace Park in Hiroshima and Miyajima, and undercover the other local treasures!

Winter Sports Hot Spots

The beginning of winter and first snow are a magical time of the year when many of us take out our winter sports gear to get it in tip-top condition before the season. Let it be skiing or snowboarding, all winter sports are more enjoyable on a slope with breath-taking views and top notch snow. Japan is famous for its world class powder snow which provides the best conditions for winter sports enthusiasts and allows you to smoothly glide down the slopes. Take a look at our top list of the best areas to get you pumped and ready for the future!

Postcards from Japan: Forging international connections and embarking on Japan's ultimate hiking challenge, with Tom Mayes

Tom Mayes took up Japanese as something 'new' in college which changed the tracks of his life. One of the founding creators of the Experience Japan Exhibition which inspires UK students to come and study in Japan, he wanted to forge new connections between the two countries closest to his heart. His interest in hiking in Japan was sparked by the stunning sunset view behind Nagano's Mt. Asanoyama he witnessed from his shinkansen seat...

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