Ehime Prefecture sits on the northern coast of the island of Shikoku, facing Yamaguchi, Hiroshima, and the southern island of Kyushu. Noted for its pristine nature and scenery, Ehime has anything and everything that you could want for a getaway. From the historic capital city of Matsuyama to part of the legendary leg of the Shikoku Pilgrimage, let’s check out Ehime Prefecture!

For many, one of the most wondrous symbols of Japan are the cherry blossoms, dubbed “sakura” in Japanese, as many people know. As temperatures rise and the scenery transitions from white winterscapes to rolling greens and blossoming flowers, the aforementioned sakura season is most anticipated. Sakura trees grace the landscape all over the country, be it avenues in major cities, riverbanks in the countryside, or even through the windows of commuting locomotives that move through the landscape, here's a look at a few spots.

Situated in the western portion of Japan, known as the Chugoku region, lies Shimane Prefecture. Facing the Sea of Japan, this hidden gem is filled to the brim with stunning sights to see and experiences to undertake. The area is also serviced by one of the few remaining sleeper trains in the country, the Sunrise Izumo! So let’s see what amazing things Shimane Prefecture has to offer.

Tottori Prefecture, not to be confused with the similarly named Studio Ghibli character, a neighbour to Shimane, Okayama, and Hyogo prefectures, sits within a beautiful area of Japan, full of nature and immersive culture, yet perfect for one who is looking for a adventure that is slightly off of the beaten path. Let’s jump in and see a selection of what Tottori has to offer! 

Officially opening on May 15, 2024, and running until September 8, Japan House London’s new exhibition, Design Discoveries: Towards a DESIGN MUSEUM JAPAN, asks the question of ‘What is design?’ Seven Japanese creators have come together to try to answer this question!