Furano and Biei are most famous for their picturesque rolling fields of lavender and other summer flowers, but there is actually plenty more to see and do in the area than simply admire its bucolic rural landscape.

Easily accessible from Tokyo, the Tohoku region is a true gem that visitors to Japan should not miss out on. Stretching from the prefecture of Fukushima, just north of Tokyo, to Aomori Prefecture, south of Hokkaido, the Tohoku region offers heaps of sublime natural landscapes every season and off-the-beaten-path travel opportunities. A must-see destination all year long, with enjoyable local festivals and delicious culinary specialties, read through our Tohoku travel guide to plan your next Japan vacation!

A region famed for its abundance of rice and sake, Echigo Yuzawa is approximately 80 minutes from Tokyo on the Joetsu Shinkansen. Take a moment to hop off for a little overnight detour after gliding down the winter slopes and soft powder, or travel up for a weekend escape from the hustle and bustle of Tokyo during the other seasons to delve deeper into the delights Echigo Yuzawa has to offer.

Starting from the 31st of October and lasting until the 5th of November, there will be a variety of Toyama Prefecture related activities going on in London! From a Toyama sake dinner to a wagashi (traditional Japanese confectionery) pop-up at Pantechnicon, this week will serve as a great introduction to the charms that Toyama has to offer. Just 2 hours by bullet train from Tokyo, the week will make you want to book your tickets as soon as possible!