Get Beautifully Lost Competition

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Planning a Trip to Japan?

Share your travel photos with us by hashtagging your images with #visitjapanjp

WIN a return trip for two with JAL to get beautifully lost in Japan! Simply decipher the codeword and enter below.

Win an extraordinary adventure for two to Japan with JAL. This is your chance at a trip that isn't just about reaching a destination, but about learning the art of wandering without a guidebook, where every detour becomes a discovery you'll never forget.

Picture yourself meandering through bamboo forests where light dances between towering stalks, stumbling upon a hidden shrine where incense mingles with mountain air. Wind through the labyrinthine alleys of ancient neighbourhoods, where the aroma of yakitori draws you toward a tiny izakaya known only to locals. Let curiosity be your compass as you wander through moonlit temple grounds, discovering pockets of tranquility that exist beyond guidebooks and tourist trails.

Enter now for your chance to win a journey through Japan's hidden beauty with Japan Airlines: an adventure waiting to be discovered by you and someone special.

Hidden Codeword Challenge

As you explore this page, keep your eyes peeled for letters cleverly hidden within our destination images. Each letter is integrated into a different scene. Find all eight letters, arrange them in order, and unlock the codeword to be able to enter. Happy hunting!

(Open to residents of Australia only)

Terms & Conditions Apply

Step 1 Venture off the beaten path, search for the hidden letters that are on the images on this page (see example above).

Step 2 Decipher the 8-letter codeword with the letters you find to unlock your entry. Tip: As you scroll down this page, the word is spelled out in order of appearance (see example above).

Step 3 Enter on the landing page by clicking the 'enter now' button above or at the end of this page.

Discover Toyama

Nestled between the dramatic peaks of the Japanese Alps and the serene waters of Toyama Bay, this enchanting prefecture invites you to wander off the beaten path. Lose yourself in the shadow of Toyama Castle, where centuries of history unfold around every corner, and seasonal blooms create a kaleidoscope of color that changes with each meandering step. Toyama rewards those who embrace the joy of discovery. Here, getting beautifully lost means finding Japan's quieter treasures, where nature's grandeur and timeless traditions reveal themselves to curious wanderers.

Learn more

Discover Niigata

In Niigata, every unmarked path leads to authentic encounters—family-run breweries tucked into hillside villages, steaming onsen hidden in forest clearings, and artisan workshops where master craftspeople shape clay and metal with techniques passed down through generations. Here, getting beautifully lost means stumbling upon festivals that celebrate the harvest, discovering local delicacies like sake made from pristine snow-melt, and finding yourself mesmerized by emerald rice paddies that stretch endlessly towards distant mountains.

Learn more

8 must-dos for a Japanese summer to remember From centuries-old cultural festivals to world-class fireworks displays, there is an abundance of amazing things to experience to ensure you have a Japanese summer to remember. More Info

The Art of Japanese Tea Ceremony Running deep within Japan’s rich culture, the tea ceremony tradition has remained a cherished ritual for centuries. Known as the 'tea ceremony temple', Jikoin keeps this tradition alive today. More Info

7 traditional crafts and souvenirs from Japan The craftsmanship and art behind these traditional crafts are one-of-a-kind, boasting specialised skills and techniques not found anywhere in the world. More Info

The side of Japan you won't find on Instagram There are still places in Japan that are relatively unknown. Discover seven unique places in Japan that remain unshared and unexposed in the best possible way. More Info

7 tattoo-friendly onsen in Japan Traditionally, people with tattoos were banned from entering onsen. Today, there are now more and more onsen facilities declaring themselves ‘tattoo-friendly’. More Info

10 family-friendly places you won't want to miss in Japan Japan is a playground full of adventures and experiences for the young (and young of heart). More Info

Alternate ways to explore Japan If you’re a fan of getting from A to B in a slightly more unorthodox manner, here are some alternate ways you can experience Japan that are worth considering when planning your next trip. More Info

Small islands big on luxury To get a taste of five-star seclusion and luxury like no other, those in the know are heading to the smaller, lesser-known islands of Japan. More Info

Find seclusion in every season Enjoyed in each of Japan's distinct seasons, get lost in the far-from-the-crowd experiences to be found with peaceful seclusion. More Info

Special Fares with JAL Japan Explorer Pass for International Travelers from outside Japan!

Have you already purchased your international ticket to Japan? Be sure to check out their special domestic fares to destinations across Japan to see and explore more.

JAL Japan Explorer Pass offers special economy class fares on Japan domestic flights for travellers visiting from outside Japan with unlimited free Wi-Fi and two pieces of check-in baggage weighing up to 23kg each. Affordable fares offer easy access to over 30 cities across Japan.*

*Terms and Conditions Apply

See Prices Here

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Planning a Trip to Japan?

Discover Toyama

Discover Niigata

Special Fares with JAL Japan Explorer Pass for International Travelers from outside Japan!